Bargains Hunter

This article proposes a human, rather than technical, basis for the design of shopping websites. It suggests an approach that: reflects real world shopping principles; allows shoppers to complete familiar tasks and procedures; reassures shoppers that their purchasing decisions are sound; is based on non-technical shoppers' needs and abilities. My wife and I are English. We've just moved to Holland, a lovely country, albeit a country that is alien to us. Yesterday, we went shopping locally for...