Sunday, February 10, 2008
Real world shopping principles and your online shop
This article explores some of the selling principles that underpin modern supermarkets and department stores and offers online shop owners ten points for consideration: 1. Predict everything that you can about the lifestyles of your customers, using proven research methods. Establish the needs and desires associated with these lifestyles. From these needs and desires, understand which products your customers are likely to place in their shopping baskets, and when they are likely to ...
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