Archive for June, 2009

Recreational Vehicle (RV) Sales on the Rise

Sunday, June 28th, 2009
David Chandler asked:


As the baby boomers retire, the recreational vehicle industry has seen an upsurge in sales. For many people, nothing measures up to the independence and flexibility of enjoying the open road in a recreational vehicle (RV). There is certainly much to be said for taking your hotel with you wherever you go, and the savings on hotel costs can more than pay for the initial cost of an RV.

RV travelers realize the cost savings of this type of travel. There are no hotel rooms to book and dining in your RV can save an enormous amount of money compared to eating in restaurants every day. Owning a fifth wheel or travel trailer, whereas you can unhook your RV from your truck, saves you from having to book a rental car. For those in motor homes, many travelers will tow a vehicle behind them.

When considering the purchase of an recreational vehicle, you will be faced with three choices; a fifth wheel which is pulled by a pick up truck and attaches to a wheel inside the truck box (hence its name fifth wheel), a travel trailer which is usually pulled by a truck with a rear hitch, or a motor home. All three types of RV’s have their pros and cons and each point will need to be considered based upon your needs and your budget. Other consideration for the RV lifestyle is the price of gas. However, it is still more economical than staying in hotels and eating at restaurants every night.

Traveling in a recreational vehicle or motor home is often a good choice for those who want to travel to different locations; however, it may be less suited to those who visit the same location year after year. Travelers who visit the same location every year may find it more economical to buy a vacation home. Buying a vacation home, and renting it out when it is not being used, can be a good way to both save money on lodging and build equity for the future.

Many RV travelers come to love the freedom of the open road and the easy care lifestyle. Traveling cross-country and stopping a various parks along the way is a wonderful adventure. The traveler can choose to stay a day or as long as they want at a particular location.

A well-known fact in the RV community is the free camping at Walmart. In most states, you are allowed to camp in a Walmart’s parking lot for as long as you like. I am sure you have seen recreational vehicles lined up in Walmart’s parking lot at least on one occasion. This is a win-win situation for the traveler and Walmart. The traveler has a well-lit place to camp for the night, at no cost, and Walmart receives income from those RV owners who frequent the store. However, recently there has been an uprising among campground owners against Walmart’s free camping policy. Therefore, it is well advised that you check with the local chamber of commerce before you decide to stay a week at Walmart.



Dale
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How long after the first interview does walmart call you for a second interview?

Sunday, June 21st, 2009
Tiffany asked:


I had an interview with Walmart about 4 weeks ago for a part-time cashier and they have not contacted me yet. At this interview all I had to do was sign some papers with the manager who said that usually there is more than one interview done. The interview went great and I only had to answer a few questions like the hours that I am available to work. If you are a previous or current employee of Walmart please tell me how many interviews you had and how long it took to get the second one. I heard that it might take a while but I didn’t think it would be this long. Should I keep calling Walmart to ask them?**I really really want this job.

Kimberly
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What is the best car wax you can buy at WalMart or Autozone?

Wednesday, June 17th, 2009
lwaid84 asked:


My dad has bought some car wax from an individual seller that you can’t buy it in the store. It’s the best I’ve seen, but I live about 1000 miles away from my dad and need to find some really good car wax. My store options are WalMart, Autozone, & OReilly’s. Any suggestions?

Susan
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What is the song on the walmart commercial?

Tuesday, June 16th, 2009
Allie asked:


What is the song on the walmart commercial in which the casiers flick the light on and off to play a son?

Todd
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How much does it cost to get a ring sized at Walmart?

Monday, June 15th, 2009
montgirl asked:


My boyfriend just got me a ring and it needs to be sized. He bought it from Walmart but I didn’t know how much it is to have it sized there.

Erin
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Has anyone had the Walmart Canopy furniture for a while and think its good?

Sunday, June 14th, 2009
Amber M asked:


I am considering buying the sleigh bed in Queen, the nighstand, the dresser and chest. But before I pay for the furniture, I am afraid that it doesn’t hold up. Has anyone had this furniture line from Walmart? I see the reviews on their website are good, but I am afraid those people reviewed immediately after receiving the furniture. Does it hold up? Is it easy to take care of? Thanks!

Bernard
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Interior Decorating Magazines

Wednesday, June 10th, 2009
Mr.Andrew Caxton asked:


Getting ideas for home decorating. Using magazines for lots of different ideas. Finding the right one for your tastes.

How in the world do you find the right decorating scheme for your home? Everywhere you turn, there are different and new ideas that you can use, but which one will work for you? Each room in your home presents a different challenge, and it is really difficult to focus on the right look for each one. Interior design magazines were made to order for your dilemma.

Of course, with the vast array of interior design magazines that are available, you now are faced with which one to use for your own purposes. You can find so many of them in big home decorating or improvement stores such as Home Depot or Design Expo, but you also see them on the racks at your local supermarket or department stores like Target and Walmart. You may even see them at a larger 7-11, that’s how popular they have become.

There are many benefits to using these types of decorator magazines. First of all, they are pretty inexpensive, so you can get a lot of ideas for little cost. Secondly, these ideas are original; magazine editors strive to have the latest looks in their magazines and they know they have to appeal to a wide audience of both younger and older home or apartment owners who are looking to decorate economically.

These kinds of magazines will offer ideas that are trendy and usually show the latest ideas in upgrades, new kitchen ideas and gadgets, as well the latest appliances and furniture styles.

You usually can tell by the cover of the magazine which market it is going to appeal to. Modern designs that may appeal to younger audiences and apartment dwellers will feature sleeker, more modern looking covers. Traditional design will be reflected in a cover article that is all about the tried and true favorites, whether it is Victorian design, country charm or classic elegance. Choosing such a magazine will assure that you will get ideas to suit your taste.

The newest “old” trend is cottage or shabby chic, and there are many magazines that are devoted to this trend. If you are looking for a way to decorate inexpensively, or to incorporate antique pieces into your design scheme, you will find plenty of ideas here.

These publications are well written and have loads of ideas for everyone who is interested either in changing their style or learning about decorating styles so they can decide how to decorate. So many of them not only have the decorating ideas you need, but also have the how-to’s on how to achieve each idea. Just browse through the racks and buy a few, and you will come up with dozens of ideas to inspire you.



Alvin
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No-hop Shopping and Insitement Purchases - the Future of Online Ads?

Monday, June 8th, 2009
Mike Brennan asked:


You’re at home, relaxing; it’s been a long day. Suddenly, you remember you need to buy a birthday gift for a friend. There’s a great store just a block away, but can you really be bothered to get up and go out?

Nope - a better idea. You grab your laptop, settle on the sofa and log in to your favorite gift-selling site. Next-day delivery guaranteed; it’ll be with you just in time.

It’s little wonder we love shopping online when it’s just so convenient. And of course, it’s not only purchasing that’s easy. While you’re comfortably sprawled on that sofa you can pay a few bills, check your balance, order a dvd, then, jobs done, connect to your favorite social networking site.

Which, in fact, has almost become a kind of home from home. A place to chat, relax, watch videos, have fun. Just like the best parts of your offline life.

The only thing you don’t like are the ads. Click, and you’re whisked away to some other site when you’d much rather stay where you are. It’s a bit like being forced to take that shopping trip you decided against earlier. It’s so irritating, in fact, that you gave up using ads long ago.

This isn’t an isolated viewpoint. There’s plenty to suggest that the web - or rather, the way it’s being used - is changing rapidly. It’s almost as if we’re entering the age of the ‘hibernaut’, a user who shuns random surfing to remain on safe, well-known territory - preferably within a community setting.

It’s impossible to over-estimate the influence of the vast social networks on our online behavior. MySpace, Facebook, Flickr, Twitter. Not so long ago the idea of real web community seemed frankly optimistic, but millions are now settled in their own little networking niche. Niches, of course, that advertisers are keener than ever to target; yet insist on dragging us away from, too.

In late January of this year (2008) Google reported a sharp decline in click rates, largely attributing the unexpected downturn to “the difficulty of making money from placing adverts on social networking sites” (Financial Times). In other words, social networkers are becoming increasingly immune to the lure of ads. Why?

It’s literally a (multi)million dollar question, but of many possible answers, surely at least one lies in the click-through nature of traditional online advertising itself. After all, social networks aren’t just a substitute for social activity, they are a social activity. And what kind of person chooses to switch site entirely if they’re having fun right where they are?

In other words, online advertising is going to have to change its format and one-stop, no-hop ads seem like the logical direction for it to take. ‘Insitement’ advertising that enables users to view, buy, download or order directly from the comfort of their very OwnSpace.

Why isn’t such a format being used already? The technology’s no challenge, but advertisers have always been keen to transfer leads to their own place of business.

This makes sense from many marketing viewpoints, but if it’s a tactic that’s starting to dissuade consumers from clicking ads altogether, then a new one will have to take its place. And after all, isn’t the stay-at-home habit one the web itself promotes? If we’re increasingly offered the option to manage most tasks in one setting, how come we can’t do the same where online advertising is concerned?

The ultimate ‘insitement’ scenario, of course, is the combination of established community with a perfectly-oiled selling machine. It’s something that’s yet to fully materialize, although not for lack of trying.

In 2006 WalMart launched ‘The Hub’, a MySpace-like clone aimed at teens and offering ample opportunity to purchase while socializing. This rather cynical attempt to engage its intended audience completely failed to do so, and closed after just 10 weeks.

WalMart’s quest to target a new and difficult sector was clearly a major error; but had the company directed equivalent community-building strategies at its existing user base, a significant no-hop shopping community may well have emerged and be with us today.

In fact, the question arises as to whether any of the online retail giants ever properly understood the huge potential of social networking - and particularly, that its popularity would spread way beyond early adopters to rapidly encompass all demographics.

Most are now attempting to regain lost ground by steadily enhancing communal features on their existing selling sites. But the point remains that, if major online communities are now established elsewhere, advertisers may simply have to revise their marketing to combat those stay-at-home, hibernaut habits.

And insitement advertising, with formats allowing on the spot, no-hop viewing and transaction, is the route it will need to take. A click in, rather than a clickthrough.

I’m convinced there’s no other way to press all the right mouse buttons.



Frank
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Using "illegal" Subcontractors Makes You a Target for Prosecution

Monday, June 8th, 2009
Eric Patrick asked:


Of all the employment issues we advise our clients on, the subject of proper hiring practices is becoming more and more critical. Just the other day in Des Moines, Iowa, 390 people were arrested for immigration violations at a meatpacking plant. According to ICE (US Immigration and Customs Enforcement) this was the largest workplace raid in US history. The Associated Press reports that the raid was aimed at seeking evidence of identity theft, stolen Social Security numbers, and people who are in the country illegally.

While the politicians wrestle with what to do about illegal immigrants, Homeland Security has announced a “comprehensive immigration enforcement strategy for the nation’s interior.” In 2007 alone ICE “dramatically increased penalties against employers whose hiring processes violate the law, securing fines and judgments of more than $30 million while making 863 criminal arrests and 4,077 administrative arrests.” According to Julie Myers, head of ICE, “ICE has no tolerance for corporate officers who harbor illegal aliens for their work force.”

OK. I can hear you saying, “I don’t hire illegal aliens! So why should this matter to me or my company?” While it is obvious that hiring employees who are in the country illegally is a crime, you may not know that using illegal subcontractors can also subject you to the same punishment.

YOU BETTER KNOW WHO YOUR SUBCONTRACTORS ARE!

As you may know, Walmart was just was recently fined $11 million dollars for using subcontractors that had hired illegals. Why? Because it is alleged that a few Walmart managers knew that some of the subs were not here legally. If someone in your company’s management knowingly hires a subcontractor who uses illegals, your company will be subject to civil penalties. Furthermore, you will probably end up getting really bad press!

CAN YOU SAY RACIAL PROFILING?

Because law enforcement hates to be accused of racial profiling, I can almost guarantee that at some point, a few businesses who have never hired anyone outside of a 5 mile radius will still be investigated. How will they investigate? Almost certainly someone will be sent to your company to peruse your I-9 forms. Because an employee must place his social security number on an I-9 form, examining these forms allows ICE to see if any of your employees are using a false social security number. A smoking gun.

CHECK YOUR EMPLOYMENT FILES - NOW!

Current law requires that all employees correctly and fully complete an I-9 form upon being hired. Not retaining forms or not having forms completed correctly can subject your business to fines. If you’ve ever needed some “encouragement” to double check your files, NOW IS THE TIME TO GET YOUR RECORDS IN ORDER.

BUT I DON’T COLLECT I-9 FORMS FROM MY SUBCONTRACTORS

Most companies don’t because they’re not required to. However, in light of the Walmart case, best practices may dictate that you start. If ICE ever does investigate your company, you can show that not only do you not hire illegal aliens; you go the extra mile to make sure your subs are not illegal either.

As the stepped up law enforcement surrounding this issue shows, it’s not going to go away any time soon. Therefore, our duty as risk managers and insurance agents is to keep our clients informed about these types of developments so we can help protect them from all of the risks they face.



Tommy
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Quit Wasting Money on Search Engine Optimization!

Sunday, June 7th, 2009
Michael Montague asked:


Search Engine Optimization has taken an interesting turn. As Google, MSN, and Yahoo continue to improve their search listings, web designers are finding it harder to get their websites as a top listing in these search engines. Google is leading the charge to focus their search results to exactly what the consumer is trying to find, and they are getting really good. The more they study, develop and invest in optimization, the harder it gets to improve your search engine ranking. The rankings are no longer based on your website’s behavior, but on the behavior of your consumers.  The future of SEO is turning towards the direction of Consumer Driven Optimization.

 

In the early days of search engines, they took your word for it. They looked at your meta-tags, titles, and content, and then used them to decide what your page focus was. Now, search engines largely ignore items that can be controlled by the website developer, because of the artificial inflation of the results. Search engines have become smarter at providing the consumer what they want to find. They use top secret and complicated formulas to create rankings. These formulas consider websites popularity, referrals, credibility, content, and most importantly, whether or not they satisfy the consumer’s needs.

 

If a person searching for electronics types in “electronics”, overstock.com comes up first along with amazon.com, bestbuy.com, and walmart.com. The consumer is faced with a choice of which website to visit. If more people choose bestbuy.com than overstock.com, bestbuy.com will begin moving up the list. If the same person does not like what they find at bestbuy.com and goes back to look at overstock.com, amazon.com, and walmart.com, then the consumer was not ultimately satisfied with their search until they get to the last result. If the consumer stops searching after they visit a page, then we can assume they found what they were looking for and the last place searched will move up the list. The actual formulas used by Google, MSN, and Yahoo are far more complex than this, but, as you can see, search engine technology no longer relies on the information in your page.

 

The focus is Consumer Driven Optimization, and it is really exciting as a consumer. Google is trying to read your mind. They are spending millions of dollars in research to provide you with the exact website for which you are searching. Google can keep track of everything you have ever searched for, which sites you like best, and make inferences to which other similar sites you will like in the future. Big brother? Maybe, but this brother wants to help you save time, money, and trouble. So far Google has lead the charge for privacy, and has kept all of its results and search equations very top secret.

 

So how do web designers improve results if they can’t just stuff keywords all over the page anymore? Well, even more interesting than Google reading your mind, they are also forcing web designers to make better web pages. Instead of trying to cheat the system and inflate a bad website’s search ranking, the designer must now create a higher quality website which will attract consumers, give them the information they are looking for, and get them to come back.

 

Referrals are very important to these new search rankings. Every website that links to your page is considered as a positive referral for your site. The more people that visit you, link to you, return often, and refer your information, the higher your search results will be.

 

That’s it! There is no secret formula for success on the web anymore, except the one that has been around longer than the Internet. You have to offer consumers something they want. You have to aggressively market yourself to new consumers. You have to research your consumer’s behavior, and modify your technique. You have to do the hard work of growing a business and reputation consumers and search engines will trust. Sorry to disappoint. The good news is that you can quit wasting money on search engine submission and SEO techniques that no longer work. The bad news is that you have work to do, and it is not easy.



Gertrude
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